Advertising and Graphic Design

Curriculum Description

The Advertising and Graphic Design curriculum is designed to provide students with knowledge and skills necessary for employment in the graphic design profession which emphasizes design, advertising, illustration, and digital and multimedia preparation of printed and electronic promotional materials. Students will be trained in the development of concept and design for promotional materials such as newspaper and magazine advertisements, posters, folders, letterheads, corporate symbols, brochures, booklets, preparation of art for printing, lettering and typography, photography, and electronic media. Graduates should qualify for employment opportunities with graphic design studios, advertising agencies, printing companies, department stores, a wide variety of manufacturing industries, newspapers, and businesses with in-house graphics operations.

Graduates will be able to:

Demonstrate an understanding of the principles and elements of design through hands-on application
Demonstrate proficiency in design application, analysis, specification and creation of typographical elements
Produce quality illustrations from concept to finished artwork
Utilize software applications to creatively manipulate and illustratively build digital images which accomplish the design objectives
Prepare and professionally present an effective portfolio and related self-promotional materials
Create effective photographic images for the purpose of communicating a message

After Graduation

What jobs are available for graduates?

Advertising
Computer Graphics
Graphic Design
Illustration and Art
Photography
Printing, Typography and Publishing
Product Design
Web-page Development and Maintenance

Potential employers for Advertising and Graphic Design graduates:

Printers/Publishers
Design Studios
Event Organizers
In-house Art Departments
Packaging Companies
Photography Studios
Sign and Outdoor Advertisers
Web Developers

Preparing for a career in Advertising and Graphic Design you must:

Be able to effectively utilize industry-specific software
Be able to work productively both individually and as part of a team
Be creative
Communicate through various media including print and digital formats
Create images using a variety of media including painting, drawing, photography, digital and other methods
Incorporate the principles and elements of good design
learn to critique constructively and communicate effectively
Research and manage data
Solve visual problems

How can I know if an Advertising and Graphic Design is right for me?

Make an appointment to visit the Office of Learning Support and Retention. A career counseling professional will meet with you to help you assess your interest and abilities in an effort to discover a career path that is right for you. Call 828-395-1436 to make an appointment.