Isothermal Community College

Small Business Center

Seminars

Seminars will be held at Isothermal Community College Spindale Campus, Communication Technology Building, Room 108

 

Developing a Customer Service Plan for Your Business – Tim Dannelly

Tuesday, January 28, 2014 – 6:00-9:00 p.m. 

Isothermal Community College, Communication Technology Building, Room 108

Business Owners are quickly realizing today’s shopper are no longer brand-loyal.  Still, the quality of service and atmosphere of your business influence your customer’s decision to purchase and their intention to return.  Your customer will return to a store providing the best deal and the highest degree of personal service.  Is your store known for these traits? 

You will learn:
  • How to identify and provide what your market wants
  • Steps to helping employees develop Customer Centered Thinking
  • How to embolden employees faced withaggressive competition
  • Ways to motivate employees to encourage return business 

Starting a Home Based Business – Harry Ponder

Thursday, February 6, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

  • What is a Home Based business?
  • Advantages and Disadvantages of a Home Based Business
  • Business Structures
  • Legal Issues of a Home Based Business
    • Licenses
    • Other Legal Issues
  • Home Atmosphere
    • Family Members
    • Atmosphere change
    • Home Office Space and How to Set It Up
  • Having Employees
  • Record Keeping
  • Tax Issues
  • Equipment Needs
  • Money (Business Vs. Personal)
  • Promoting Your Home Bases Business
  • Selling Your Products or Service

Business Plan Development – Harry Ponder

Tuesday, February 11, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108 

How do you write a business plan for your small business that you can really use?  Would a lender be willing to invest into your plan?  Will you be able to use your plan in the future?  This seminar will answer these and other questions about your business plan and how you write one.  Every company should have a business plan.  This is a must for all business owners.

Topics to be covered include:
  • What are the two main purpose of a business plan and why should you write it?
  • Why is the business plan important in obtaining financing for your business?
  • What does a lender really want to see in your plan?
  • Can you have too much in your plan and what do you need to omit?
  • How do you actually write your plan?
  • How do you cover what you really need in a short but useable plan?

Time Management for Business Owners – Russ Seagle

Thursday, February 20, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

Owning a small business should be a rewarding experience. I've never seen anyone who wanted their business to drain the life-force from them. Unfortunately, that's what most small businesses do to their owners. The problem is that owners allow all sorts of little things to control their day. This course is designed to change the small business owner mindset to that of Small Business Executive. Managing your time with this mindset will dramatically improve your productivity, help you stay organized, eliminate procrastination, and increase the thing that matters most: Your discretionary time!

Marketing With Pinterest – Martin Brossman

Tuesday, February 25, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

Learn how to use Pinterest, the newest social media service, to drive traffic to your business website, establish credibility, convey expertise and a sense of who you are as a business person, and develop a relationship with clients and partners. Pinterest marketing is most obviously useful for anyone who uses pictures of their work as a sales tool. But people in many other fields are learning how they can use Pinterest to send traffic to their business as well. Learn how small businesses are successfully using Pinterest!

Financials/Cash Flow for Small Business – Dan Thomas

Thursday, March 6, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

An explanation of Profit and Loss Statements and Balance Sheets are the core of this three hour class. The need for recordkeeping and bookkeeping systems are emphasized. The importance of a Chart of Accounts is explained, as well as the placement on all financial statements. Cash Flow, Business projections, and budgeting are also included to round out the full needs of small business financial reports. Expectations of banks and lending institutions will be discussed.

Business Start-Up Issues A-Z – Russ Seagle

Tuesday, March 11, 2014, 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108 

This is a "soup-to-nuts" course that covers all the important issues you DON'T want to overlook when starting your business. This course covers legal forms of business, naming your business, licenses and permits for new businesses, choosing a location, franchises, purchasing an existing business, types of risk businesses face and insurance issues, various tax issues, challenges of managing a business, family owned business issues, common mistakes new business owners make, and more.

Marketing Your Small Business –Harry Ponder

Thursday, March 20, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

This seminar will help small business owners understand how to market their products and services in a way that will increase the success of their operation.  It will help them understand what information they need to know about their market in order to reach them.  It will also teach them the different ways to market what they sell and how to determine if they are being successful with their marketing efforts.

Topics to be covered are: 
  • How to define your market.
  • Is there really a market for what I sell?
  • Why the location of the market is important.
  • Can this market sustain your business?
  • What role does your competition play in your marketing plan?
  • What marketing media should you use?
  • How do I finance my marketing plan?
  • What are the legalities of your marketing plan?

Basics of Selling on eBay – Nick Hawks

Tuesday, April 1, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

A great seminar for the “dabbler” or the entrepreneur wanting to make eBay a primary business tool.  During this fast-paced session, learn best practices to use when setting up an account, listing items for sale, taking payments, and shipping.  Topics will include eBay features and policies, registering on eBay and starting a sellers account, choosing formats & categories, writing descriptions that sell, submitting photos, feedback, using PayPal, and shipping tips.

Building a Business on eBay – Nick Hawks

Tuesday, April 8, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108 

This session is for individuals having knowledge/experience of selling on eBay who want to establish a continual retail presence on eBay.  Topics in this fast-paced session will include: Starting an eBay business, Finding merchandise to sell, Creating professional listings, Marketing your business on eBay, Managing active listings, Resolving issues & feedback, and protecting your eBay business. Plus learn those “tricks of the trade” that you have to know to become an eBay PowerSeller!

 Taxes for Small Businesses – Dan Thomas

Thursday, April 10, 2014-6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

Small business taxation will be discussed in depth in this course. The taxes incurred by all forms of businesses will be compared. The benefits and drawbacks of a sole proprietor, partnership and corporations will be explained. The filing for a Limited Liability Company will be covered and how that affects filing of business taxes. Payroll issues, including a discussion as to employee or contract labor payment requirements will be clarified. Health insurance and retirement benefits from each type of company will also be included.  Start up issues such as federal EIN number acquisition, sales tax, and employment tax registration will be a focal point. Following this class attendees will be clear on most common tax requirements and issues for small businesses.

Marketing Your eBay Business & Top Rated Seller Tricks – Nick Hawks

Tuesday, April 15, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

eBay Store – Nick Hawks

Tuesday, April 22, 2014 – 6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

This 3 hour hands-on course is a fantastic way to provide a step-by-step approach to those individuals who are ready to become eBay Store owners. You will learn how to quickly set-up and optimize your eBay store, how to market your eBay store more effectively, and how to use the “Quick Store Tune-up”  feature to customize your eBay Store, plus learn tips for search engine optimization that will bring more customers to your eBay Store!! 

Shop Local, Buy Local, Invest Local – Martin Brossman

Thursday, April 24, 2014-6:00-9:00 p.m.

Isothermal Community College, Communication Technology Building, Room 108

Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media—on the air —connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Major topics of the seminar include:

  • Maximizing the attracting power of smart phones and tablets used by prospective customers, to draw them into your business.
  • Understanding effective ways of investing your time, attention and money that help your own business and community.
  • Using the right combination of marketing, web directories and social media to multiply your marketing efforts
  • Integrating the mission of the town with the individual mission of each business to make your area a true destination for outside visitors to spend more money in your area.