Isothermal Community College

Small Business Center

Seminars

Seminars will be held at Isothermal Community College Spindale Campus, Communication Technology Building, Room 108

 

How to Start Your Own Business – Gilbert Carmona (Presented in Spanish)

Tuesday, August 26,  6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

A basic course targeted to individuals who have either never owned a business but are seriously considering starting one from scratch (or purchasing an existing business), or individuals who have recently started or purchased a business and have questions about issues and challenges they are encountering. The language is deliberately basic and topics are for entry level business owners. They will include:

  • Why do you want to start a business in the first place?      
  • Choosing a business that is the right fit for you and your family’s lifestyle.
  • Choosing a service, retail or wholesale business.
  • Are you a solo act or is the family involved? What about employees?
  • Should I buy a business or start from scratch.
  • The business plan, what is it and more importantly what is it not.
  • What should I call my business? A lesson in the importance of the right name.
  • What do the Governments require? Remember we are dealing with more than one here.
  • Record keeping (what is required), financial statements (what are they and how to read them) and taxes (how much and how to pay them).
  • Money – understanding cash flow and knowing that even very profitable businesses can go out of business.
  • What about borrowing money. A discussion on the different available sources of funding, what to avoid and what might work.
  • What do I need to know about insurance and risk.

The last 30 minutes of the class will be open to questions and answers.

Descripción del Curso

Cómo iniciar su propio negocio

Un curso básico dirigido a personas que nunca han tenido un negocio, pero están considerando seriamente empezar un negocio desde cero (o comprar una empresa ya existente), o a las personas que han comenzado recientemente o ha adquirido un negocio y tiene alguna pregunta acerca de las cuestiones y los desafíos a los que se enfrenta. El lenguaje y temas son deliberadamente básicos para los nuevos propietarios de negocios. Esto incluyen:

¿Por qué desea iniciar un negocio en primer lugar?
Elegir un negocio que es el adecuado para usted y sel estilo de vida de su familia.
Elegir un servicio, negocios al por mayor o al por menor.
¿Es usted un solo acto en el negocio o su familia esta envuelta? ¿Qué sucede si contrata empleados?
Compro un negocio o comenzó desde cero.
El plan de negocios, Que se necesita.
¿Como tengo que llamar a mi negocio? Una lección de la importancia del nombre correcto.

Primary Tools of Social Media Marketing for Small Business Owners – Martin Brossman

Thursday, September 11, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

Increasing core competency in the use of major Social Media platforms and online directories, this class presents the fundamentals of Facebook, Google Plus, LinkedIn, YouTube, Google Maps and other online directories. Proper use of directories, which are vital for mobile marketing, will be covered in-depth: how to claim your free listings, how to correct any existing errors in directories, and how to enhance your presence with text and photos at no cost. This overview will help you target areas of concentration for implementing successful social media marketing efforts.

Your Business Structure; Is It Right For You - Harry Ponder

Tuesday, September 16, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

This seminar will help a business owner or a potential business owner understand the different entities or legal structures of a small business.  It will also help them know which structure might be the best for their business and the disadvantages and advantages of each.

Some of the topics to be discussed will be:

  1.  What are the different entities/structures of a small business?
    1. Sole Proprietor
    2. Partnership
    3. Corporation (C and S)
    4. Limited Liability Company (LLC/LLP)
  2. What are the advantages/disadvantages of each type of structure?
  3. How do I determine which structure will be best for my business?
  4. How do I set up the structure I want my business to have?
  5. What liabilities do I have with each structure?
  6. What are the legal issues associated with each structure?
  7.  Where do I begin? 

Business Start-Up Issues A–Z - Russ Seagle

Thursday, September 18, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

This is a "soup-to-nuts" course that covers all the important issues you DON'T want to overlook when starting your business. This course covers legal forms of business, naming your business, licenses and permits for new businesses, choosing a location, franchises, purchasing an existing business, types of risk businesses face and insurance issues, various tax issues, challenges of managing a business, family owned business issues, common mistakes new business owners make, and more.

Developing a Customer Service Plan for Your Business – Tim Dannelly

Tuesday, September 23, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108 

Business Owners are quickly realizing today’s shopper are no longer brand-loyal.  Still, the quality of service and atmosphere of your business influence your customer’s decision to purchase and their intention to return.  Your customer will return to a store providing the best deal and the highest degree of personal service.  Is your store known for these traits? 

You will learn:

  • How to identify and provide what your market wants
  • Steps to helping employees develop Customer Centered Thinking
  • How to embolden employees faced with aggressive competition
  • Ways to motivate employees to encourage return business

While your competitors react to the ups and downs of the marketplace, you’ll be leading the way to the prosperous future! 

Financials/Cash Flow for Small Business – Dan Thomas

Tuesday, October 7, 2014 – 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

An explanation of Profit and Loss Statements and Balance Sheets are the core of this three hour class. The need for recordkeeping and bookkeeping systems are emphasized. The importance of a Chart of Accounts is explained, as well as the placement on all financial statements. Cash Flow, Business projections, and budgeting are also included to round out the full needs of small business financial reports. Expectations of banks and lending institutions will be discussed.

Fueling Your Business – Amanda Sorrells

Thursday, October 9, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

The North Carolina Rural Economic Development Center will offer a free seminar on Thursday, October 9th at 6-9pm.  The seminar is designed to help small business owners and prospective entrepreneurs understand how to access credit and capital for their businesses. It will review the six basic principles many lenders use to make credit decisions and provide an overview of the resources available in North Carolina for small businesses. Finally, the seminar will cover the Rural Center's Microenterprise Loan Program and provide details about its lending criteria and application process.

Starting a Home Based Business – Harry Ponder

Tuesday, October 14, 2014 – 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

  1. What is a Home Based business?
  2. Advantages and Disadvantages of a Home Based Business
  3. Business Structures
  4. Legal Issues of a Home Based Business
    1. Licenses
    2. Other Legal Issues
  5. Home Atmosphere
    1. Family Member
    2. Atmosphere change
    3. Home Office Space and How to Set It Up
  6. Having Employees
  7. Record Keeping
  8. Tax Issues
  9. Equipment Needs
  10. Money (Business Vs. Personal)
  11. Promoting Your Home Bases Business
  12. Selling Your Products or Service

Taxes for Small Businesses – Dan Thomas

Thursday, October 16, 2014 - 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

Small business taxation will be discussed in depth in this course. The taxes incurred by all forms of businesses will be compared. The benefits and drawbacks of a sole proprietor, partnership and corporations will be explained. The filing for a Limited Liability Company will be covered and how that affects filing of business taxes. Payroll issues, including a discussion as to employee or contract labor payment requirements will be clarified. Health insurance and retirement benefits from each type of company will also be included.  Start up issues such as federal EIN number acquisition, sales tax, and employment tax registration will be a focal point. Following this class attendees will be clear on most common tax requirements and issues for small businesses.

New Business Survival Strategies – Russ Seagle

Tuesday, October 21, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

Television audiences love survival shows like Bear Grylls' "Man vs. Wild." These shows feature underequipped humans doing battle with mother nature. Hosts like Grylls always show how to use good old human ingenuity and common sense to survive without modern conveniences or technology. If you're thinking about starting a business, you'll need similar survival skills. Think of your business as "Owner vs. World!" Even with the best business plan, things happen that require your cunning, common sense, and courage. This seminar will help you prepare for everything the business world can throw at you as you struggle to survive your first year in "the wild."

Budgeting Your Business Finances – Harry Ponder

Thursday, October 23, 2014 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108 

Many small businesses fail because the never take the time to set financial goals or a budget.  Budgeting is a must for survival in today’s economy.  Without knowing what the owner wants to accomplish financially and having a goal to reach that accomplishment, many small businesses find themselves overshadowed by their more successful competitors.  This program is for small business owners and managers who want to be on the right financial tract to success.

Some of the topics to be discussed are:

  1. What is budgeting?
  2. Why do I need to have a budget: is it really that important?
  3. Where does the information on a budget come from?
  4. How will setting a budget help my business survive and grow?
  5. How is a budget related to a cash flow statement?
  6. How do I set a budget?
  7. How do I forecast my budget figures?
  8. Where can I find help in developing my budget?

Results-Driven Social Media Marketing for Small Business Owners – Martin Brossman

Thursday, November 13, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

This class introduces the fundamentals of core competency in the set up of major Social Media platforms and how they are to be correctly used. You will determine what is appropriate for your business, which platforms to use first, in the future, and which not to use for your business. Areas of focus include: set up of accounts; populating base accounts; establishing a content distribution system, including photos, graphics and video; and maximizing keywords and online directories.

Cash Flow – How It Affects Your Business – Harry Ponder

Tuesday, November 18, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

“My accountant said that I am making a profit and will owe taxes, but I don’t have enough money to pay my bills.” This seems to be the story of many small business owners and managers.   Many small businesses focus on the profit and loss and not enough attention is given to the day to day flow of cash in and out of their company. It is this activity that assures businesses the available cash to properly operate and be successful. This seminar teaches a business owner or manager why the cash flow of their business is so important and where the cash will come from to operate effectively.

Topics to be discussed will include:

  • Why is cash so important to the life of your business?
  • How do I do a cash flow statement and what does it tell me?
  • How does cash flow differ from a profit and loss statement?
  • Where can I get the needed cash to operate my business?
  • Are my accounts receivables absorbing my working capital and how do I prevent it?
  • How can I collect those unpaid accounts?
  • Should I use the Small Claims Court to collect my unpaid accounts?
  • Am I really helping someone else finance their business instead of my own?

This seminar is a must for any business owner or manager to help them understand why cash is so important to the survival of their business especially in slow economic times

Business Planning for Business Success – Russ Seagle

Thursday, November 20, 2014, 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg, Room 108

Starting a business without a plan is like rowing across the Atlantic with out a chart: You could wind up anywhere - even on the bottom of the ocean. You need a plan to help you organize your thoughts, communicate your concept, and attract the funding you need to start and grow. This seminar will teach you what to put in your plan and what to leave out. You'll learn the common mistakes to avoid, the best tools to help you create your plan, and strategies for bringing it all together. You'll also walk away with a fill-in-the-blank business plan template to help you get started!

Register online or call Dee Spurlin at 828-395-1416.